Industry leadership
Specialty Coffee Leaf
Specialty Coffee Leaf is a category for coffee leaves evaluated by their origin, variety, harvest, processing, and flavor. Coffee-leaf drinks have a long history. The specialty work is about giving growers and buyers a shared way to describe the leaf and judge its quality. My work on Specialty Coffee Leaf grew out of research into the economics of the whole coffee tree.
Wize
I’m the founder and CEO of The Whole Tree Company, PBC, which is introducing its first product, Wize.
Ask me about Wize products or partnerships · Read the Wize founder’s noteSCLA
I’m helping establish the Specialty Coffee Leaf Association so growers and buyers have a shared way to describe coffee leaf and evaluate its quality.
Ask me about SCLA standards or association work